
Todd Ferrara spent more than 45 years helping lead Standard Heating and Air Conditioning Company, a family business his father Anthony founded in Saint Paul, Minneapolis in 1930. He knows what it takes to build something that lasts. The daily decisions, the people challenges, the pressure of ownership, the discipline required to keep showing up when it's hard.
That's not theory. That's a lifetime of doing it.
Today, Todd brings that experience into one-on-one consulting and mentoring relationships with small business owners who are ready to lead better, think more clearly, and build something they're proud of.
You started your business because you were good at something, and now you're realizing that running a business requires an entirely different set of skills. Maybe you're struggling to manage your team effectively. Maybe growth has stalled and you're not sure why. Maybe you're making decisions in isolation and carrying more weight than you should be.
Or maybe things are going reasonably well on the surface, but you know there are gaps - in your leadership, your systems, your strategy - that you haven't had the time or the right support to address.
You don't need a consultant who learned this from a textbook. You need someone who has actually been in the trenches, who understands the weight of ownership, the complexity of family dynamics in business, and what it really takes to lead people through uncertainty. Someone who has done it for decades and is willing to sit across from you and be completely honest about what they see.
Business Strategy
Getting clear on where your business is headed and building a realistic, grounded plan to get there.
Leadership & Team Development
Developing the skills to lead your people more effectively and build a team culture built on accountability and trust.
Decision-Making
Thinking through complex business decisions with an experienced advisor who has navigated similar terrain firsthand.
Operations & Structure
Identifying inefficiencies and building the systems and structure your business needs to grow sustainably.
Communication & Culture
Creating a workplace where people feel clear about expectations, respected in their roles, and motivated to contribute.
Managing Growth & Change
Navigating the challenges that come with scaling, pivoting, transitioning ownership, or stepping into a new phase of business.
Work-Life Integration
Finding a sustainable way to lead your business without sacrificing everything else that matters to you.
Accountability & Execution
Moving from good intentions to consistent action with someone who holds you to the standard you've set for yourself.

There are things you only learn by doing. How to have a hard conversation with someone you care about. How to make a decision when the information is incomplete and the stakes are real. How to keep a team together when pressure is high and patience is low. How to separate what matters from what just feels urgent.
Todd learned all of it... not in a classroom, but in a family business that spanned generations and served thousands of Twin Cities homeowners over nearly a century. He knows what it means to honor a legacy while also leading it forward. He knows what burnout looks like, what poor decisions cost, and what consistent leadership actually produces over time.
That's what he brings to every consulting relationship. Not a framework. Not a methodology. Genuine, hard-earned perspective, delivered honestly and without judgment.
Small business owners who work with Todd don't just leave with better ideas, they leave with greater clarity. About their business, their leadership, and the decisions they've been avoiding. They think more strategically. They lead their teams with more confidence. And they move forward with a clearer sense of what their business actually needs from them right now, not in theory, but in practice.
The goal isn't to tell you how to run your business. It's to help you run it better, in a way that reflects your values, your vision, and the kind of leader you're capable of being.
Start With a Conversation
The first call is complimentary. We'll talk about where your business is, what's feeling hard, and what you're hoping to build or improve. No pressure, no commitment, just an honest conversation to see if consulting is the right fit
Build a Plan Together
If we decide to move forward, we'll create a consulting plan built around your specific business, your goals, and the challenges you're actually facing right now. Every engagement is tailored, because no two businesses are the same and no two owners need the same things.
Move Forward Together
Between sessions you'll have access to Todd's perspective, experience, and honest guidance as real situations arise. Each session builds on the last, helping you think more clearly, lead more effectively, and make better decisions with someone who has genuinely been there in your corner.
Every consulting engagement is built around your specific business and what it needs right now. Whether you're working through a single challenge or looking for ongoing support as your business evolves, there's a package designed to meet you where you are. All packages include between-session messaging and email support so you always have access to guidance when it matters most.
SINGLE SESSION
A focused, one-time consulting conversation for business owners who need a clear outside perspective on a specific challenge, decision, or next step. Come with your question, leave with real clarity.
MONTH TO MONTH PACKAGE
For business owners who want consistent, experienced support without a long-term commitment. This flexible model gives you ongoing access to Todd's guidance as your business grows and challenges evolve, on your timeline, at your pace.
3-MONTH
PACKAGE
For owners ready to do sustained, meaningful work on their business. Six sessions over three months create the depth and continuity needed to address root challenges, strengthen leadership, and build real momentum that carries forward long after the engagement ends.
Sessions are available in 60 or 90 minute formats. Your preferred session length can be discussed during your introductory call.
If you're carrying the weight of your business alone and know there's a smarter way forward, let's talk. The first call is complimentary, no pressure, no obligation. Just an honest conversation about where your business is and what's possible from here.